Now, Tumblr allows nudity, but not “visual depictions of sexually explicit acts.” Some internet denizens took this policy change to mean that porn is back, but the last time we checked, porn generally falls into the category of “visual depictions of sexually explicit acts. This could be because Twitter now seems like more of a hellsite than Tumblr under Musk’s ownership, or because Tumblr just changed its community guidelines. Matt Mullenweg, CEO of Automattic (the company that owns Tumblr), tweeted that Tumblr app downloads are up about 58% in the last week. Other alternative social networks have seen an influx of new users too - Mastodon nearly doubled its user base so far this month.

However, Tumblr is generating some more interest now that we live in a world in which Elon Musk owns Twitter. tumblr dot com the website and app November 10, 2022Īccording to analytics firm Similarweb, Tumblr did not experience a significant uptick in monthly visits worldwide on mobile and desktop after it launched creator monetization features in summer 2021. Yet despite growing nostalgia for Tumblr, the platform has failed to grow its user base significantly since the porn ban, when it lost 30% of web traffic. In the last year alone, Automattic has tried to get Tumblr to make money through paid ad-free browsing, a subscription product and a tip jar, marking some of the first paid creator features on the longstanding blogging site. Tumblr’s success as a social media platform has been in even more jeopardy since it banned porn in 2018 to protect its presence on the App Store. But Stephane Hababou hesitates about Kristina: If she loses. Tumblr was acquired by Yahoo (TechCrunch’s parent company) for $1 billion in 2013, but when it sold again to Automattic in 2019, it was worth just $3 million. 15-year-old Kristina Churina just graduated from Novosibirsk’s modelling school and has caught the attention of the Paris agency. The decision was met with lots of backlash from users who view the site as a safe space to explore their. Tumblr has struggled to monetize for its entire existence. Tumblr 's ban on content featuring nudity went into effect starting December 17, 2018.

Want 10 blue checks? That’ll be about $40. If you keep paying Tumblr, you can get even more blue checks. A checkmark isn't cool, you know what's cool? Two checkmarks.

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